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CARLSBERG REVAMP PROBABLY THE BEST BRAND POSITION IN THE WORLD…


News

Carlsberg has recently relaunched their award winning, “If Carlsberg did” strapline with a new TV campaign. The latest ad, “If Carlsberg did… supermarkets” was produced by 72andSunny Amsterdam and features a group of guys wandering
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REVERSE PSYCHOLOGY ADVERTISING – IT’S NOT FOR YOU


News

Reverse psychology isn’t new. Ever since our mothers first pretended to eat our cold, slightly spit-up-on, baby mush we’ve been falling for it. So it’s little wonder that advertising agencies have attempted to tap into
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THE SAPEURS


News

GUINNESS SHOWS US WHAT THEY’RE MADE OF

The Guinness “Made of More” campaign celebrates those who carve an extraordinary path out of the most ordinary or challenging of circumstances. Its latest instalment, Sapeurs introduces us to the stylish world of the “Society of Elegant Persons of the Congo” – a real group of exceptional gentlemen, drawn together by their love of elegant fashion and refined, gentlemanly conduct.

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STANDING OUT FROM THE CROWD


News

Why angel investment can still give crowdfunding a run for its money Finally, you’ve done it – you’ve thought of that million dollar business idea. There’s just one problem, you haven’t got a penny to
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KISS AND MADE UP


Branded entertainment

CAN WE EVER FORGIVE THE VIRAL ADS THAT FOOL US INTO BELIEVING THEY’RE REAL? Or is it that simple? A few weeks ago a viral video, entitled First Kiss popped up on the Internet. This
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BUPA’S “BORN TO WALK”


News

HEALTHY IRREVERENCE OR A STEP TOO FAR?

Irreverence is defined as “a lack of respect for people or things that are generally taken seriously.” And ever since Tango first smacked some poor unsuspecting guy across the head back in the 90s, irreverence in advertising has been king.

Since then, we have seen all kinds of silliness – from Gorillas on drum kits hawking chocolate bars, to meerkats in smoking jackets selling home insurance. These campaigns have been so popular, they’ve almost overtaken the brands themselves, with Compare The Market now enticing customers to buy home insurance with cuddly toy versions of their popular meerkat characters. keep reading

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