CARLSBERG REVAMP PROBABLY THE BEST BRAND POSITION IN THE WORLD…


News

Carlsberg has recently relaunched their award winning, “If Carlsberg did” strapline with a new TV campaign. The latest ad, “If Carlsberg did… supermarkets” was produced by 72andSunny Amsterdam and features a group of guys wandering
keep reading

REVERSE PSYCHOLOGY ADVERTISING – IT’S NOT FOR YOU


News

Reverse psychology isn’t new. Ever since our mothers first pretended to eat our cold, slightly spit-up-on, baby mush we’ve been falling for it. So it’s little wonder that advertising agencies have attempted to tap into
keep reading

THE SAPEURS


News

GUINNESS SHOWS US WHAT THEY’RE MADE OF

The Guinness “Made of More” campaign celebrates those who carve an extraordinary path out of the most ordinary or challenging of circumstances. Its latest instalment, Sapeurs introduces us to the stylish world of the “Society of Elegant Persons of the Congo” – a real group of exceptional gentlemen, drawn together by their love of elegant fashion and refined, gentlemanly conduct.

keep reading

STANDING OUT FROM THE CROWD


News

Why angel investment can still give crowdfunding a run for its money Finally, you’ve done it – you’ve thought of that million dollar business idea. There’s just one problem, you haven’t got a penny to
keep reading

UNREQUITED PUPPY LOVE


Social media

WHY PEDIGREE’S SHARE FOR DOGS VIRAL ISN’T LEADER OF THE PACK Every year, The Pedigree® Adoption Drive raises thousands of dollars to help feed, treat and re-home hundreds of dogs in need. This year, Pedigree’s
keep reading

KISS AND MADE UP


Branded entertainment

CAN WE EVER FORGIVE THE VIRAL ADS THAT FOOL US INTO BELIEVING THEY’RE REAL? Or is it that simple? A few weeks ago a viral video, entitled First Kiss popped up on the Internet. This
keep reading

Back
This site uses cookies. Find out more about this site’s cookies.