Archive for April, 2016

REVERSE PSYCHOLOGY ADVERTISING – IT’S NOT FOR YOU


News

Reverse psychology isn’t new. Ever since our mothers first pretended to eat our cold, slightly spit-up-on, baby mush we’ve been falling for it. So it’s little wonder that advertising agencies have attempted to tap into
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THE SAPEURS


News

GUINNESS SHOWS US WHAT THEY’RE MADE OF

The Guinness “Made of More” campaign celebrates those who carve an extraordinary path out of the most ordinary or challenging of circumstances. Its latest instalment, Sapeurs introduces us to the stylish world of the “Society of Elegant Persons of the Congo” – a real group of exceptional gentlemen, drawn together by their love of elegant fashion and refined, gentlemanly conduct.

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