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Visit Denmark & Wonderful Copenhagen


Digital
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Saxo Bank at le Tour


Integrated communication
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Onsdagskoncert


Graphic design
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Copenhagen Cooking


Integrated communication
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Night of Culture


Integrated communication

Our Latest News

REVERSE PSYCHOLOGY ADVERTISING – IT’S NOT FOR YOU


News
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Reverse psychology isn’t new. Ever since our mothers first pretended to eat our cold, slightly spit-up-on, baby mush we’ve been falling for it. So it’s little wonder that advertising agencies have attempted to tap into
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UNREQUITED PUPPY LOVE


Social media
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WHY PEDIGREE’S SHARE FOR DOGS VIRAL ISN’T LEADER OF THE PACK Every year, The Pedigree® Adoption Drive raises thousands of dollars to help feed, treat and re-home hundreds of dogs in need. This year, Pedigree’s
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KISS AND MADE UP


Branded entertainment
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CAN WE EVER FORGIVE THE VIRAL ADS THAT FOOL US INTO BELIEVING THEY’RE REAL? Or is it that simple? A few weeks ago a viral video, entitled First Kiss popped up on the Internet. This
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GIVE THE PEOPLE WHAT THEY WANT


Branded entertainment
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The rebirth of branded entertainment

Since ancient times people have sought entertainment, and for centuries brands have attempted to tap into this phenomenon.

Up until recently advertisers have favoured Above The Line (ATL) advertising for this purpose. 30” television spots, radio and press ads were interspersed around genuinely interesting content. These ads simultaneously subsidised and interrupted their audience’s entertainment and for a long time this was deemed a fair trade, good entertainment for the price of a few boring adverts. However, the advent of DVR players and savvy viewing habits have meant that customers are now simply blocking out unwanted marketing – skipping through television ads, ignoring online pop-ups and flipping through irrelevant magazine print ads. Resulting in a situation where advertisers are left desperately groping for even a few precious seconds of their target audience’s attention.

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THE SAPEURS


News
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GUINNESS SHOWS US WHAT THEY’RE MADE OF

The Guinness “Made of More” campaign celebrates those who carve an extraordinary path out of the most ordinary or challenging of circumstances. Its latest instalment, Sapeurs introduces us to the stylish world of the “Society of Elegant Persons of the Congo” – a real group of exceptional gentlemen, drawn together by their love of elegant fashion and refined, gentlemanly conduct.

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BUPA’S “BORN TO WALK”


News
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HEALTHY IRREVERENCE OR A STEP TOO FAR?

Irreverence is defined as “a lack of respect for people or things that are generally taken seriously.” And ever since Tango first smacked some poor unsuspecting guy across the head back in the 90s, irreverence in advertising has been king.

Since then, we have seen all kinds of silliness – from Gorillas on drum kits hawking chocolate bars, to meerkats in smoking jackets selling home insurance. These campaigns have been so popular, they’ve almost overtaken the brands themselves, with Compare The Market now enticing customers to buy home insurance with cuddly toy versions of their popular meerkat characters. keep reading

In March 2014 haiku releases the 4th album Vagabond. It is electronic indie music with male vocal on every song with lyrics in Danish. Vagabond describes the restlessness of our modern society, which transforms each
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CAN’T BUY ME LOVE


Social media
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Why social media audiences are not for sale

Social Media audiences are one of the most genuine audiences a brand can hope to tap into. This is because, for the first time in the history of advertising, this group of people actually are an “audience” in its truest sense. These are customers who have actively chosen to listen to your message of their own accord.

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